Bethel Township News and Views
Miami County, Ohio
The Development Plan
A process known as psychographics (data on credit card purchases, borrowing, media usage, etc.) was used to determine if the surrounding area could provide adequate potential customers for certain goods and services hypothetically available in Bethel Township. However, Jacobs again undermined their own work when they admitted that the "data may not accurately depict the tastes and characteristics of the local population . . .their profiles oversimplify the target population . . .[and] the accuracy of the data or its applicability cannot be checked for accuracy."
"Policy" Areas